Distribution channels of the retail banking products [Texte imprimé] : modern state and development prospects / G. Amalbekova, Y. Baitilenova, S. Nauruzkulova
Language: anglais.Country: France.Publication: Romilly-sur-Seine : Éditions du JIPTO, 2018Description: 1 vol. (135 p.) : ill. ; 24 cmISBN: 9782351750582.Classification: 330Abstract: Banking retail business as an independent line of activity of universal banks is focused on meeting the needs of individuals based on the provision of a wide range of banking services. Satisfaction of the needs of individuals in banking services is provided by a special sphere of economic relations - the market of retail banking services. The monograph is devoted to the problems of development of the retail business of the bank, the issues of operational management of retail sales. Unconditional interest in readers will be caused by specific methodical recommendations of the authors of the monograph on expanding the channels for selling retail banking products and attracting customers..| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Book | Bibliothèque Tamil Général Stacks | Available | 1181960 |
Bibliogr. p. 133-135
Banking retail business as an independent line of activity of universal banks is focused on meeting the needs of individuals based on the provision of a wide range of banking services. Satisfaction of the needs of individuals in banking services is provided by a special sphere of economic relations - the market of retail banking services. The monograph is devoted to the problems of development of the retail business of the bank, the issues of operational management of retail sales. Unconditional interest in readers will be caused by specific methodical recommendations of the authors of the monograph on expanding the channels for selling retail banking products and attracting customers. éditeur
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